The University of West Bohemia decided to develop a new website. According to a conceptual model, we revalued and designed the new website at first.
Deloitte Digital completed a comparative analysis of websites of leading universities and selected entities abroad. The design of the whole new architecture was made based on collected findings. The design was tested on a target group (current students) and a potential target group (candidates and the public).
Our activities resulted in a simpler structure and architecture, better user experience and comfort. The architecture will be used as a base for the design and development of the new university website.
Strategy. Creative. Technology. One hundred percent digital.